ShopBilingual

ShopBilingual was a home and lifestyle e-commerce brand that celebrated Caribbean culture and diversity through its unique range of products. From trinkets and tumblers to pillowcases and t-shirts, each item embraced the vibrant languages and traditions of the Caribbean, allowing customers to bring a piece of that rich heritage into their everyday lives. Learn more: influencer blog

01 Organic Social

I had the opportunity to shape the organic Instagram content for a bilingual e-commerce brand (which unfortunately closed during the pandemic). I developed social strategies that not only fostered community engagement but also maintained the brand's approachable and distinct voice. Through these efforts, we built a loyal following that resonated with the brand’s message and connected with its audience on a deeper level.

02 Ad Campaigns

I conceptualized and produced a series of Instagram ads designed to introduce the brand’s products, effectively showcasing what they are and how to use them. These ads not only highlighted key features but also provided clear, engaging demonstrations, helping to educate and attract potential customers while aligning with the brand’s visual and messaging strategies.