More Skaters Less Haters" (MSLH)

The "More Skaters Less Haters" (MSLH) branding concept revolves around a community-centered approach that promotes inclusivity and positive culture within the skateboarding world. The narrative encourages acceptance and camaraderie, using the playful slogan to bridge diverse groups through the shared passion for skating. This branding concept ties perfectly into the art of crafting compelling narratives that engage audiences.

The logo ideation featured bold, dynamic typography that reflects energy and movement with minimalist, graphic elements like skateboards or abstract forms that evoke speed, rebellion, and creativity, while still conveying the message of unity.

Products with a cultural statement that lives in both the skate park and the street:

  • - Skateboards

  • - Helmets

  • - Bearrings

  • - Totes and Mugs